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Website Usability - Montreal Website Design & Marketing

Website usability is the process of making your website more user-friendly. It ensures that visitors can easily find what they are looking for and the information on offer matches their questions and needs.

However, satisfied visitors simply are more profitable! They buy more and also return more often for repeat purchases. Making a few adjustments to your website can often result in major improvements in the number of conversions already.
 

What does the service Website Usability involve?:

Our team of website usability consultants will examine with you the ways in which your website can be improved to increase conversion rate. These recommendations can be related to divergent aspects of the site, such as layout, images, the order process, and navigation.

In order to accomplish that we have to implement a usability test. With a usability test you can find out if your website is user-friendly, by having members of your target audience test it in practice.

What does MobiWebMedia service Usability Tests entail?

There are several variations of usability tests:

  • A/B and Multivariate Tests
  • Landing Page Optimization (LPO)
  • User Tests
  • Eyetracking Tests

What businesses is the Usability Tests suited to?

User Tests:
A user test is always a good idea, whether you have a website already live online or are in the process of developing a new site.

Eyetracking Tests:
An Eyetracking test is suited primarily to solve problems that are related to the design.

A/B, Multivariate & LPO Tests:
With these tests it is possible to know the performance of multiple versions of a single web page. Via the Google Website Optimizer (using your Analytics/Adwords account) the various versions of the page are alternately shown to your visitors. We register if visitors who saw version A yielded more conversions than visitors who saw version B.

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