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Montreal - Internet Marketing for Small & Medium Businesses
Internet marketing can generally be defined as generating
sales and/or capturing leads from potential customers that are surfing
the Internet.
Traditionally, this has meant trying to get your website into Google
(and others) search engine rankings so that it shows up when a
potential customer of yours types in a “keyword phrase”. There are
specialists and consultants that make their living working with
companies to try and get their sites on the first page of Google’s
search engine results for the keywords that everyone thinks will
generate sales and leads. This consulting service is called search engine optimization.
Internet marketing has grown to include pay per click advertising. These are
ads (when you do a Google search, they show up on the right hand side
of the page) that are written by advertisers to be triggered when
certain keywords or phrases are searched on. Each time a person clicks
on the ad, they are sent to the advertiser’s website, and the
advertiser is charged for that “click”. This is how Google makes
billions of dollars.
The future of Internet marketing will be the social
networking sites like Facebook. Here, the most
efficient advertising will be “viral” and more “virtual word of mouth”.
The most effective types of targeting for these advertising vehicles
will be demographic targeting rather than keyword targeting.
This is much more complex than search engine optimization and pay per
click advertising, but has the potential to be much more profitable!
Our
Internet marketing services include:
Free consultation
Have a question about our
design services? Our professional internet consultants are ready to
help.
There's no cost or obligation, so get started today.
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